Bath time is an important part of your baby’s daily routine and it’s recommended that you incorporate this essential skincare step after your baby naturally sheds their nutrient-rich vernix or 24 hours after birth¹. It’s best to start with sponge baths until the umbilical cord falls off, but then you can begin using a fragrance-free baby shampoo and baby body wash with ingredients like ceramides. Pediatric dermatologists agree that a baby body wash and shampoo for baby that is soap-free, pH balanced and enhanced with ceramides is beneficial for cleansing baby’s skin without disrupting the skin barrier.